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30 Jul. 2013

Yvonne Detert of SF’s Hotel Diva talks Fashion!

Video interview at


Never short on personality, charm, style and hospitality, the famed boutique hotel visionary, Yvonne Lembi-Detert, Founder and CEO of Personality Hotels sat down with to discuss the 9th Annual Fashion On The Square (FOTS), a charity fundraising show benefiting FOTS+TheAtrs.

FOTS 2013 hits the runway August 18, 2013, 5:00 pm at the Intercontinental Hotel, 888 Howard Street, San Francisco, California in the Grand Ballroom.  Colleen Quen, San Francisco’s beloved couture designer, will be showing a retrospect collection that covers her 15 years in the fashion industry.  Also, New York Couture and Ready-to-Wear Designer B Michael, returns to the runway, showing his Macy’s collection as well as several couture pieces.  B Michael is the ‘only’ designer, nationally, who has every garment from his collections made in America.

The 9th Annual Fashion On The Square – August 18, 2013 – InterContinental Hotel, 888 Howard Street, San Francisco, CA.  For tickets and more information visit


Yvonne Lembi-Detert has dedicated her entire career to the hospitality industry. At the age of 22, just after graduating from San Francisco State University, Yvonne opened San Francisco’s first boutique hotel, Hotel Union Square. To this day, Yvonne continues to oversee the operations, marketing and branding for both hotel Union Square and the umbrella company, Personality Hotels. Over the past 30 years, Yvonne has grown Personality Hotels into a successful and forward thinking collection of four boutique hotels and started another company – Engage Hospitality. On a daily basis, Yvonne can be seen at her properties interacting with her guests and making sure that their experience exceeds their expectations. Over the past 30 years, Yvonne has not only survived in the industry, she has thrived. Yvonne regularly visits each of her hotels and asks for input from everyone on her team – from the housekeepers to the front desk. Yvonne knows that each personality makes the company a success and has shown her team that through diligence, perseverance, creativity, hard work and honesty, anyone can be a success! (Source: Hotel Council of San Francisco)

About the author

Sandra Varner has had her hands on the pulse of the entertainment industry and lifestyles coverage for decades, staying current, always.

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