The Smithsonian’s National Museum of African American History & Culture in the nation’s capitol (DC) has selected Art Sims’ 11:24 Design movie poster drawing for Spike Lee’s “Do The Right Thing” iconic film, to be entered into its permanent collection, announced recently.
Sims says of this recognition, “I am humbled that my agency, 11:24 Design, is regarded as the preeminent ad agency in America for creating memorable images for the film and TV industry. 1124 Design, Inc., is the only African American owned ad agency to be recognized for our design work in film advertising for the film Do The Right Thing by the Smithsonian Institution. Exhibition area is “Taking The Stage” at the National Museum of African American History & Culture.
About Art Sims and 11:24 Design
Art Sims, founder and CEO of Los Angeles based 11:24 Design, based in Los Angeles describes the firm as dedicated to promoting urban youth culture as part of a larger mandate that Sims dubs “urbanization,” which refers to the recognition and melding of disparate cultural and creative histories.
Along with his multicultural team, Sims has worked with some of Hollywood’s top filmmakers, including George Lucas, Spike Lee, Jon Kilik, the Hughes Brothers, Steven Spielberg, and Abel Ferrera. He created the indelible images seen for print advertising campaigns of numerous famous films, ranging from Red Tails, Malcolm X, Do The Right Thing, Jungle Fever, King Of New York, Love & Basketball, Clockers, When the Levees Broke to Steven Spielberg’s The Color Purple.