OWN Ranks as the #1 Cable Network in Prime for African-American Women and Total Viewers, 3rd Quarter 2016
“Greenleaf” and “Queen Sugar” among top new scripted cable series in 2016 for women
OWN is Tuesday Night’s #1 Cable Network for Women 25-54
Tyler Perry Series “The Haves and the Have Nots” and “If Loving You is Wrong” remain strong
The Oprah Winfrey Network (OWN) closed out the 3rd quarter of 2016 delivering its highest-rated, most-watched and highest-ranking quarter in network history. In primetime, the network averaged a 0.43 rating in its key W25-54 demo (up +39% vs. last quarter and up +10% vs. YAGO) and 599,000 total viewers (up +29% vs. last quarter and up +9% vs. YAGO). In prime, OWN ranked #13 among ad-supported cable networks with W25-54 (up +15 spots vs. last quarter and up +5 spots vs. YAGO). Additionally, OWN is the #1 cable network in prime among all African-American women and total viewers.
This quarter’s success was bolstered by OWN’s two new original drama series, “Greenleaf” and “Queen
Sugar,” which both premiered to record ratings and are 2 of the year’s top 3 new scripted cable series among women, and Tyler Perry series “The Haves and the Have Nots” and “If Loving You is Wrong.” “Queen Sugar” premiered to record ratings (9/6/16 and 9/7/16), delivering the highest-rated two-episode debut in network history, averaging a 1.9 W25-54 rating and 2.416 million total viewers over its two-night premiere. “Greenleaf” premiered as the #1 series debut in OWN history with over 3 million total viewers (6/21/16).
In addition, OWN was Tuesday night’s #1 cable network among W25-54. Popular series from Tyler Perry, “The Haves and the Have Nots” was Tuesday night’s #1 original cable series among W25-54 and W18+ and “If Loving You is Wrong” ranked #2 among W25-54. Both series were also the most-watched cable series among African-American total viewers in all of prime.
All of OWN’s scripted drama series (“Queen Sugar,” “Greenleaf,” “The Haves and the Have Nots” and “If Loving You is Wrong”) have averaged over 2 million total viewers for the quarter in Live+SD and over 3 million total viewers in Live+3. Additionally, OWN had 4 of the top 6 original scripted series on ad-supported cable among W25-54 and 4 of the top 7 among W18+. OWN also had the top 4 scripted cable series among African-American total viewers.
- Additional 3Q 2016 Stats:
OWN was Wednesday night’s #1 network on all of TV among African-American W25-54, W18+ and total viewers
“The Haves and the Have Nots” was Tuesday night’s #1 original cable series among W25-54 and W18+
OWN was Tuesday night’s #1 network on all of TV among African-American W25-54, W18+ and total viewers
“Iyanla: Fix My Life” was Saturday night’s #1 original cable series among African-American W25-54 and AAW18+
OWN had Saturday night’s top 3 original cable series (non-sports) among African-American W25-54 and AA W18+ in “Iyanla: Fix My Life,” “Flex & Shanice” and “Oprah: Where Are They Now?”
Source: The Nielsen Company
Oprah Winfrey Network (OWN) is the first and only network named for, and inspired by, a single iconic leader. Oprah Winfrey’s heart and creative instincts inform the brand – and the magnetism of the channel. Winfrey provides leadership in programming and attracts superstar talent to join her in primetime, building a global community of like-minded viewers and leading that community to connect on social media and beyond.